Validating visual data in qualitative research

05 May

Now, in addition to taking the temperature of a representative sample of consumers and combing the data for “insights”, some companies are experimenting with non-traditional, sometimes radical and untried approaches that seek upfront inspiration – and actual ideas – from creative consumers who have a passion to innovate.Weka (Waikato Environment for Knowledge Analysis) is a popular suite of machine learning software written in Java, developed at the University of Waikato, New Zealand.

Modern expeditionary military missions generate and exchange massive amounts of data that are used to produce situational awareness and guide decision-making.DARPA’s investment strategy begins with a portfolio approach.Reaching for outsized impact means taking on risk, and high risk in pursuit of high payoff is a hallmark of DARPA’s programs.Some imaginative companies are now tapping into consumers’ minds and passions to co-create products, solutions, communications and “experiences” that are truly resonant.These companies are finding new ways to engage creative consumers in collaborative conversations at the “fuzzy front end” of the innovation process.